When Telerik’s NativeScript development platform is considered from the point of view of either a developer or a business owner it is clear that it is one of the few products out there that has considered the needs of those on ‘both sides of the fence’.

NativeScript gives the cross-platform mobile strategy to meet the needs of companies that must adapt to the ever changing world of mobile and suits existing technological investments. Moreover, NativeScript makes it simple for existing developers to use their web development skills to go mobile. These days there are too many choices for consumers and employees when it comes to platforms and devices, NativeScript makes the experience seamless and native across any platform or device combination, this gives greater value and use for a companies investment in mobile applications.

NativeScript makes building consumer apps or apps for employees and partners a safe bet for mobile strategy. At the recent opening of a new co-working space Rich Pleeth, the founder of the app Sup and formerly of GetTaxi, L’Oreal, and Google, suggested that Javascript is the future of development. I don’t possess a crystal ball, however, I think that this prediction holds a lot of water given that Javascript has the most developers in the world according to Github. A platform like NativeScript accommodates the future for a sustainable mobile strategy, making staffing teams easier, as well reusing existing tools and code, and supporting future use cases and devices.

Now there will no longer be a need for companies to use a siloed approach to staffing with management of separate languages, tools and teams. The slow development cycles that a lot of companies experience will be gone as there will be no need to implement each feature three times since NativeScript delivers on the promise of Write Once, Run Anywhere.

There are other development tools that claim to Write Once, Run Anywhere. Apache, Cordova, and Ionic give the appearance of being Write Once, Run Anywhere, however, their drawbacks, such as poor user experience leading to poor user adoption, poor app performance, and limitations on the device APIs available, show that ‘cross platform’ is, in their case, just a buzzword.

The approach that NativeScript uses to building cross-platform native apps means that these apps are native in the truest sense. Anything that developers are able to do in Objective-C, Swift, or Java it’s possible to do with NativeScript. This is due to the thought and engineering that lies at the foundation of NativeScript. When it binds to same APIs and UI controls as apps built in the traditional one language-one platform approach the end product is the most native, agile, and resilient app available.